I’ve been thinking a lot about AI lately. My website is small, my Twitter is mostly filled with follow-for-follow accounts, and my YouTube isn’t even worth mentioning. Still, I get flooded with spam.

It’s sad. But it’s also impressive.

Scammers have built massive automated systems that spray their nonsense into every corner of the internet—no matter how small.

The OnlyFans e-girl sphere slides into my DMs. The AI entrepreneurs fill my inbox. Political grifters want me to share their stuff. It’s everywhere, all the time. Before long, real, authentic content might make up just 1% of the internet—while the rest is bots and scammers trying to sell junk to each other.

That made me stop and ask myself: How do you even find an audience in an environment like this?

The only answer I can think of: do what the scammers don’t do.

What does that mean?

Here’s an altered version of the kind of email I get at least once a day: The best all-in-one AI solution to grow your business!

Scam products are always the best, the first, the ultimate, the final solution. The price is always free to join, the lowest, the best, discounted, limited-time only.

What you never see is: Watch us develop in real time. Give us feedback on our startup. Help us improve. See us fail until we succeed.

Scammers can only sell if it’s “the best,” “free to join,” and “only available for a limited time.” So they never advertise the real truth, they advertise only bullshit.

But I don’t have to play that game. I can tell you that I’m still learning, trying, testing, failing. I can write about the book that didn’t sell, the blog post no one read, the Twitter account nobody follows. By doing that, I become something AI never will: human.

Life’s a journey, not a destination, they say. The same goes for blogging—at least when you’re human. Plans fall apart, we fail more often than we succeed. Why not write about that too? Why not write about failing 99 times until the 100th try becomes a success?

I believe this isn’t just the future of blogging. It’s already the present.