Writing 52 Short Story Books for Amazon

Publishing short stories and giving them away for free on Amazon has been the most effective strategy I’ve found so far. If you don’t already have an audience, a following, or a network, offering something for free is often your only real option.

Sure, you can rely on luck and hope your writing finds an audience on its own. But for 99% of writers, that simply doesn’t happen. It certainly won’t happen for me.

That’s why I’ve come up with a plan: I’ll write 52 short stories, publish them as Kindle books, and give them away using Amazon’s Kindle Unlimited promo tools.

I just finished my second attempt at this. My test run brought in 28 downloads for the first book and 35 for the second. Not huge numbers, but still — that’s 63 readers I didn’t have before.

The great thing is that I can reuse these books in future campaigns. The first one was only downloaded 28 times, but as my platform grows, I might be able to double that next year, triple it in two years, and maybe even attract thousands of readers over time — from that book alone.

These stories are designed to be giveaways, and once created, they can be used again and again as evergreen promotional tools that neither cost me money nor time.

Amazon allows you to run a free promotion with a book every three months. That means I can promote each book up to four times a year. With 52 books, I could be running free promos year-round — without spending a cent on marketing.

I haven’t seen anyone else trying this strategy, so I can’t guarantee that it will work. But it’s worth a shot. It doesn’t cost me anything. It doesn’t cost the readers anything. And I get to tap into Amazon — one of the biggest search engines on the planet.

Of course, it will cost me time to write the stories. But writing is fun anyway.

So far, this is the best strategy I’ve come up with. I plan to stick with it for a year and see what happens.

That means: My current plan is to write 4 full-length novels a year, plus 52 short stories on top. Wish me luck — and cross your fingers that this strategy helps me build an audience.

The 1K a Day Writing Method

I recently came across a woman on YouTube claiming she writes 10,000 words a day. Maybe it was just clickbait, maybe she was exaggerating—or maybe she really does write that much. Who knows? It’s social media—you never really know if people do in real life what they claim online.

But let’s take that number seriously for a moment. What would actually happen if someone wrote 10,000 words every day?

  • 10,000 words a day equals 3.65 million words per year
  • The average novel is around 60,000 to 80,000 words
  • That means at least 45 books a year

Have you ever heard of anyone publishing at that pace?

L. Ron Hubbard is often cited as one of the most prolific writers in history, with around 300 published stories and books (some sources even claim it’s up to 500). If you wrote 10,000 words a day, you’d surpass him within a single decade.

Frankly, that doesn’t sound believable.

I write 1,000 words a day. That’s about an hour of focused writing. Sometimes I write more, but I always make sure to hit at least that minimum.

This habit allows me to finish about four books per year. It also gives me time to write short stories, blog posts, tweets, and scripts for my YouTube channels.

By investing just one hour a day, I’m more productive than most writers I know. And I don’t burn myself out trying to chase 10,000 words. Writing for an hour is enjoyable, energizing—and most days, I can’t wait to return to my story.

Best of all, this schedule leaves me with plenty of time to work on my author platform, manage my tutorial YouTube channel, handle my day job, stay in shape, read, and even enjoy a movie in the evening.

For perspective: Ian Fleming’s Bond novels were typically between 55,000 and 75,000 words. At 1,000 words a day, you could finish a Bond-length novel in about three months—easily.

So why push yourself to write 10,000 words a day? It’s a recipe for burnout. You’ll probably end up hating writing. You’re not going to edit all that content anyway. And you’re definitely not going to publish 45 books a year. Even if you could, who’s going to read them all? Releasing a book every week would overwhelm even your most loyal fans.

Selling four books a year is already a challenge, as most readers have dozens of authors that they follow.

Of course, do what works for you. But writing 1,000 words a day—if you actually do it consistently—can put you on the same productivity level as someone like Stephen King. Doesn’t that already sound impressive enough?

Write Every Day

If you want to be a writer—write. It’s that simple.

Basketball players only get good by playing basketball. You only improve at speaking a foreign language by using it. If you want to learn the guitar, well—guess what? You have to play the guitar.

The same goes for writing.

I’ll never understand the people who say they’d love to write a book, and then never sit down and write it. For some reason, writing is seen as something that requires endless thinking, planning, and dreaming—without ever actually starting.

No.

Being a writer works like everything else in life: you have to do it to be it.

The best way to improve is to write every day. Even if it’s just a little. A blog post, a tweet, a page for your book—or maybe just a single sentence. Do that every day, and you will get better.

No matter how bad you are at basketball, if you practice daily for a year, you’ll be better than when you started. The same is true for writing.

So how do you write every day?

  • Write at the same time each day. This helps turn it into a routine.
  • Start with just one sentence. Most days, once you get that first sentence down, you’ll want to keep going.
  • Don’t judge your writing. That’s for the editing phase. In the writing phase, your only job is to get the words out of your head and onto the page.
  • Mix it up. Work on your book, sure—but also write tweets, blog posts, short stories, or journal entries. Give your brain variety, especially when you’re tired of one project.
  • Read a little every day. Reading a great chapter by a skilled writer will teach you something—and it’ll motivate you to create your own badass chapter.
  • Put your writing out there. You can’t be a real writer without readers. Some readers will be kind, some will be critical—even harsh. But you’ll always learn something from them.
  • Use self-publishing. Traditional publishing is filled with gatekeepers. They’ll reject bold ideas and challenging stories if they don’t fit the current socio-political narrative. So fuck ’em. Use social media, your website, and self-publishing to do your own thing.
  • Keep learning. See everything you write—and everything you read—as a chance to grow. Even bad writing helps if you learn from it.

Now stop reading—and write something.
Then do it again tomorrow.
And the day after that.
And the day after that…

Write Better Books | A Lesson from Red 11

One of my favorite filmmakers is Robert Rodriguez. I remember watching Desperado as a kid—it instantly became my favorite movie, and to this day, it remains one of the greatest action films out there.

Rodriguez got his start with El Mariachi, the precursor to Desperado. The movie aired on German TV around the same time. I liked it. It was good. Only later did I learn that El Mariachi was his low-budget debut—made without a crew, without a producer, and without any help from Hollywood.

I read Rebel Without a Crew, the book in which Rodriguez details how he made El Mariachi for just $7,000—and how that film opened the doors of Hollywood for him. I couldn’t believe it was possible to create a quality movie on your own, and on such a tight budget, even back in the early ’90s.

Today, things are even more accessible. You can make a solid movie with just a smartphone and an editing app like CapCut—almost for free. All you need is a few friends, a strong idea, and the drive to make it happen.

To prove this point, Rodriguez made another $7,000 movie in 2018 called Red 11.
I watched it yesterday. It’s certainly not a Hollywood blockbuster, but it’s good—especially when you consider it was made on a shoestring budget.

Watch it here:

And here’s the big lesson: If you want to be an artist—a creative, a storyteller—use what you have and just get started. You don’t need to crowdfund your first book. You don’t need a $20 million budget to make a movie. You don’t need a record deal to make music.

With today’s technology and the reach of social media, anyone can be an artist. The gatekeepers are gone. Make your low-budget film. Self-publish your book. Upload your songs to Spotify, your short films to YouTube, and your comedy sketches to Twitter.

Just start. Learn as you go. Improve with each project. And build your audience, your skills, and your income along the way.

Write Better Books | A Lesson from The Menu

One of the best movies of the past few years is The Menu. Its opening scene delivers a great lesson for storytellers:

It perfectly captures the essence of show, don’t tell.

You could explain everything about the exclusive restaurant the characters are visiting via having the characters talk about it. You could have a narrator describe the incredible menu awaiting the guests in the intro. But the film doesn’t do that—it shows it to us instead.

The scene begins with Hoult’s character being visibly upset when the female protagonist lights a cigarette. He tells her that smoking will dull her sense of taste—just before they experience a highly refined meal. That single moment tells us everything about both characters: he is the passionate food connoisseur, deeply invested in the experience; she’s the indifferent plus-one, just along for the ride.

Moments later, Hoult’s character spots a famous food critic and is instantly impressed. Most people wouldn’t recognize a food critic on sight—even if he’s the most renowned critic in the industry. This tells us that Hoult’s character is not just interested in fine food—he’s obsessive about it.

In just 90 seconds, the film establishes the setting and the dynamic between the two main characters. And it does so without a single line of direct narration—it shows us everything we need to know instead.

This is excellent writing to learn from.