I decided early on to use my name. Grok agrees that this is the best idea. Call your website “Indie Publishing Secrets” or “Sci-Fi Master Stories” if you want, but your author name is what people search for once they stumble over your work.

Besides, using your author name as the domain name also lets you have a personal website rather than a corporate one. I would much rather read michaelbrig.com than indieauthorsecrets.com to see how the author and his work develop over time.

You can follow my Grok Diary in real time here: @michael_brig