Today, the 5-day promo ended, and as I had suspected, the timing doesn’t make much of a difference: putting your book on free over the weekend or during weekdays seems irrelevant—at least from my current perspective.

The results:

• 30 downloads for the English version
• 20 downloads for the German version

These numbers are on the higher end of my usual range for free short story promotions on Amazon, but nothing wildly above or below my typical results.

Interestingly, this is the first time the English version outperformed the German one. It’s hard to say why that happened.

The download pattern is the same as always: the first three days account for most of the downloads, while the last two days see very few. This might be because Amazon has a specific category for new releases that people check regularly, and perhaps the book is ranked differently three days after release in that category.

Overall, my takeaway is that, for me, the timing of free short story promotions doesn’t seem to matter.